Cumulus Expands local sports line up, launches new network affiliation in #MYR

WSEA, now calling itself “Sports Radio 100.3 the TEAM”, is expanding its local lineup. On January 2, 2013, “The Drive” with Aaron Marks will add another hour to its broadcast every day, airing Monday through Friday from 3 to 6 p.m.

In addition to the expanded hours the show will bring in a new co-host, Jon Cupo, to sit alongside Marks. Cupo, who currently resides in Cleveland, OH, has hosted shows in Lexington, KY and Charlotte, NC where he covered the NFL, NASCAR, and college basketball.

“The support of our outstanding sponsors and listener base has been amazing ever since we launched our local show, “The Drive”, in August of 2011,” said show host and station program director Aaron Marks. “Listeners have asked if we'll ever expand the show and it's been a goal of ours for a long time. I appreciate the continued support of our great sponsors and Cumulus getting behind what we do every day and creating a situation to do more of it.”

Marketing Manager, David Lewis is thrilled with the move and excited to bring in a talented host like Cupo to sit alongside Marks every day. “When you combine Jon's extensive background covering NASCAR, the NFL, and college basketball around the SEC and Big Ten and combine that with Marks' background in the golf industry and covering college football and basketball across the ACC and Big South, it creates a combination that will be equal to any local or national show you hear on any radio station around the country.” 

“Sports Radio 100.3 the TEAM” will continue its relationship with the daily airing of “Sports Talk” hosted by Phil Kornblut and Kevin McCreary. “Sports Talk” is syndicated across nearly 30 stations in South Carolina and is a Columbia-based talk show focusing on the South Carolina Gamecocks and Clemson Tigers. The show also extensively covers high school recruiting for all of our state colleges and universities.

The expanded line up now creates five hours of local/regional talk programming airing from 3 to 8 p.m., Monday through Friday. The station will also continue to develop its high school sports coverage and weekly golf show in 2013.

In addition to the expanded local line up “Sports Radio 100.3 the TEAM” will be changing national affiliations and programming. ESPN syndication will be dropped from the station, and in accordance with Cumulus moves on a national level, “Sports Radio 100.3 the TEAM” will syndicate CBS Sports Radio Programming. The new daily show line up effective January 2, 2013:

  • 6 to 9 a.m. - Tiki Barber, Dana Jacobson, and Brandon Tierney 
  • 9 a.m. to noon - John Feinstein
  • Noon to 3 p.m. - Jim Rome
  • 3 to 6 p.m. - “The Drive” with Aaron Marks & Jon Cupo
  • 6 to 8 p.m.  -   “Sports Talk” with Phil Kornblut
  • 8 to 10 p.m.  - Chris Moore
  • 10 p.m. to 2 a.m. - Scott Ferrall
  • 2 to 6 a.m. - Damon Amendolara

Boomer Esiason, Tom Tolbert, and Doug Gottleib will also serve roles on the station as guest hosts, and anchors for hourly CBS Sports Updates that have already been running on Sports Radio 100.3 the TEAM throughout the fall.

The station has officially launched a new website at www.teammyrtlebeach.com with more national and regional headlines, scores, and station information.

“This is a great move. Cumulus has partnered with CBS Sports to launch a network across the country that we have the ability to be more hands on and have more control with,” said Market Manager David Lewis, “ESPN's product had become so readily available it was no longer exclusive to our station. We now have an awesome, new, sports radio product that can only be heard on the radio dial at 100.3 in Myrtle Beach. It will bring new voices, new guests, and a new perspective on sports radio along the Grand Strand.”

“Sports Radio 100.3 the TEAM” will continue its relationships and partnerships with Coastal Carolina University, the Carolina Panthers, Atlanta Braves, Myrtle Beach Pelicans, University of South Carolina, and East Carolina University. 

Additionally, Cumulus will continue to operate FOX Sports Radio 1050AM/101.9FM. The only change is that Jim Rome, now with CBS Sports, no longer will air from noon to 3 p.m. on that station. The replacement to that show is yet to be announced. The Dan Patrick Show will continue to air in its live time slot from 9 a.m. until noon on the station.

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