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3 p.m. June 16 update: The Hilton Head Island-Bluffton Chamber of Commerce has sent out a newsletter announcing the tournament's new sponsor. The formal name of the tournament will be the RBC Heritage presented by Boeing.
Noon June 16 update: Word is RBC Royal Bank is the new sponsor of the Heritage on Hilton head.
Head on over to ScoreGolf.com for the first report on this.
Update June 16: Following on recent news that the town would need to commit to an advertising buy (see update below) word is spreading that a new sponsor may be announced today, June 16.
While the sponsor is not yet known, discussion has revolved around it being RBC, the Royal Bank of Canada.
However politically murky questions remain about the hush-hush deal the Town of Hilton Head is believed to be in to commit to buying millions in advertising time before the sponsor is announced.
We'll be sure to update you once the conference is held.
Update June 15: The Island Packet is still hot on the trail and is reporting that a deal appears imminent.
At least that is according to recent remarks by Hilton Head Island Mayor Drew Laughlin who's saying that a multi-million dollar commitment is required by the town to secure the deal.
To learn about the latest, take a read of the story over here.
Update June 12: As we get further from the 2011 installment of the Heritage Classic golf tournament on Hilton Head efforts persist to find a sponsor, and concerns grow.
The Island Packet has followed up this time and gives a general status update, but the biggest bit of news in it would seem that earlier reports that the would-be sponsor with "a very short company name" no longer being interested may have been inaccurate.
That mystery company is likely the Royal Bank of Canada, aka "RBC."
Update May 22: It's been a week since our last update and a few weeks since the end of the festival.
Yet, still no sponsor.
Though word is there's plenty of biting on the line, just nothing reeled in yet.
I'll shoot you over to WTOC 11's report for this week's installment of what happened in almost finding a sponsor.
First reporting May 15: It was a tough year leading up to the 2011 Heritage Classic golf tournament on Hilton Head; with no sponsor to replace Verizon, the tournament had to go into its reserves and plead for government support.
And with still no sponsor found, it may yet be the case that 2011 was the last Heritage, and the last regular PGA Tour event in South Carolina.
Well, as you might expect, there are many that don't want South Carolina to lose that badge of honor, and the list of backers goes all the way up to Gov. Nikki Haley.
And the efforts have been extensive and remain ongoing. The State caught the trail and has procured a slew of emails that reveal efforts and hopes and tantalizing possibilities.
I'll point you on over to their story for a rundown; read it here.