Most people don't understand marketing so their campaigns suck. Here are 5 Ways to Improve Your Next Marketing Campaign even if you're not an expert.
Marketing is a difficult concept to grasp for some people.
It is a very broad term that encompasses a lot of actions and decisions in an organization. It includes everything from your company attire to your mission statement. And of course it includes everything you're already thinking about like the company Twitter account & the magazine ads you just finished purchasing.
But a specific marketing campaign is something that is planned out and executed in brief spurts. This may be a series of billboard ads or a TV spot, something that has a definitive start and finish date. It centers around a certain new idea or product you are promoting and the message has not been sent before.
Here is where many people get it wrong. These are 5 Ways to Improve Your Next Marketing Campaign to make sure it isn't a waste of resources.
Full artcile: 5 Ways to Improve Your Next Marketing Campaign