Introducing Moxie Advisory; Competitive research revealing your competitor’s strategies rather than your own
CHARLESTON, SC (September 7, 2016) – Moxie Advisory is pleased to announce the launch of their innovative competitive research business. Moxie sells subscriptions to companies they have created, with the goal of providing credentials that researchers can use to obtain information about competitors, vendors, or products in the market place. The company provides services such as dummy company websites, email accounts matching those company names, dedicated phone numbers, voice mail, ghost employee profiles, and updates to social media accounts for both the pseudo employees and the companies, all in an effort to build a company profile that Moxie customers can use to perform research.
The team behind Moxie Advisory comes from a wide variety of industries, and knows how hard it is to perform market analysis. “In industries like software, emerging technology, some manufacturing sectors, and many service markets there is no real pricing transparency. It isn’t like consumer goods where you can go to Amazon and get the price for the same TV from 30 different companies. In these market sectors vendors will not provide pricing or product information unless you give them your company name, email, and phone number. You have to potentially sit through multiple demonstrations and calls, get harassed by an endless stream of sales people, and then possibly a few weeks later you get a price quote or the full product specifications you need for your analysis. If you are a company performing this research on a competitor, investigating if there is a market for your product, or analyzing a potential vendor in your production pipeline, you don’t want to give out your company info and then either get bombarded with spam emails and phone calls, or get denied access because of who you work for” Rosie Riveter, CEO of Moxie Advisory.
Managers, analysts, researchers, and product development teams all have to look at what is available in the market place. They need to determine if they can produce a better product at a reasonable price, or find out if the price they are paying for goods and services is appropriate. Yet when they attempt to do this review, they are either shielded from this information, spammed to the point they give up, or their information is sold to ten other companies that they have no interest in. These are the reasons Moxie Advisory was created.
While the company sells subscriptions to fake companies and employees, it is expecting to drive real results and further transparency in these markets. Moxie Advisory will not only provide the resources for their customers to conduct competitive research, but they will also provide the research needed as well. For additional fees, the Moxie team will conduct conference calls with target organizations, record product demos and information sessions, attend trade shows and expos on their customer’s behalf, create sample accounts on rival vendor websites, and order competitor goods for analysis, all in an attempt to provide the goods and services Moxie clients need to be educated and competitive.
With some package pricing as little as $750 for an initial subscription and $40/user per month thereafter, Moxie Advisory rates are drastically lower than other competitive research companies, many of which have initial fees in excess of $10,000. Traditional research firms tend to conduct analysis based on annual reports, surveys sent to competitors, and other means that can be time consuming and irrelevant to your business. Moxie Advisory services can start yielding results in days, and at a price point your company can afford.
To learn more, visit www.moxieadvisory.com