Image by Flickr user Joe Shlabotnik
Ken Hawkins, one of TheDigitel's founding fathers has been mentioned in a New York Times article about new kinds of advertising for small businesses that want to advertise on the Web.
Mentioned in the article is TheDigitel's 'Dynamic Advertising,' developed by Hawkins, that is a social media powered tool that generates up-to-the-second messages for advertisers looking to reach their desired audience.
The article as a whole is enlightening and highlights innovativeness and is well worth the read. Be sure you get all the way to the bottom though, that's where TheDigitel gets it's props.