Flickr user Evan G
Thanks to a state law that requires imbibing patrons to be within eyesight of the employees, there will be no alcohol consumption allowed on the SkyWheel itself.
The Sun News has a bit more detail. Read it here.
The SkyWheel represenatives are quick to point out that you're welcome to get tanked before you get on. Once again proving some of these conservative laws can backfire and cause more dangerous behavior than the original one they were intended to prevent