Flickr User: The Suss-Man (Mike)
'The Team' increases its partnership with more regional pro sports teams on the air in Myrtle Beach. The Atlanta Braves are back and Cumulus Broadcasting continues to build its lineup of local and regional show content and play by play.
On Wednesday, June 13, 2012, the first Braves broadcast of the season versus the New York Yankees will air in Myrtle Beach. Atlanta fans can expect to hear many Braves games on weekends, as well as, on their west coast series swings throughout the remainder of the season. If the Braves make a playoff run and the broadcast does not conflict with Coastal Carolina University or already scheduled programs, the station will pick up coverage of all games they feel are critical to its on-air lineup.
“We said back in March with the expansion of our new FOX Sports 1050AM/101.9FM it would open the door to add more local and regional play by play, and we're excited to be coming through on that promise,” said Aaron Marks, station Program Director and Host of the stations signature afternoon show 'The Drive'.
Renewing the partnership with the Braves allows the station to air play by play broadcasts seven nights a week. The station already provides coverage most nights of MLB, NBA, Coastal Carolina, and other college and pro sports and this schedule will help fill out all remaining nights that are open.
“It's really great,” says Marks, “if you're listening to sports radio at night, play by play is the way to go. It engages the listeners more than anything else. And this week alone for the launch you will hear the NBA Finals, U.S. Open Coverage, Braves inter-league games, and the College World Series all on our air waves here in Myrtle Beach. We have something people want to hear every night!”
For the full broadcast schedule of all games on the air visit the station website at www.teammyrtlebeach.com. ESPN Radio 100.3 'The Team' will also continue to provide coverage of the MLB game of the week and entire coverage of the MLB playoffs and World Series. This fall the station renews its partnership for an 8th season to carry the Carolina Panthers and NFL games of the week.