If you've been missing ESPN's Mike and Mike in the Morning, have no fear, WKZQ has picked up the rights and is broadcasting the show from 6:00am until 10:00am.
The show replaces 'Free Beer and Hot Wings' as WKZQ's morning time talker, but the rest of the day broadcast will stay the same for WKZQ. However, over at WRNN there is a little bit of a shake up going on. WRNN broadcasts on two bands WRNN-A and WRNN-F, WRNN-A will no longer broadcast "Hot Talk", the politics programming but instead now will become ESPN Sports Radio 1450. That station will also broadcast Mike and Mike in the Morning, as well as the rest of ESPN Radio's programming. WRNN 99.5 will still be broadcasting their normal schedule of shows.
"NEXT MEDIA/MYRTLE BEACH, SC Market Manager JOHN SHEFTIC said, "We are thrilled to bring ESPN RADIO back to MYRTLE BEACH. ESPN has always delivered a top-notch product when it comes to sports programming and we are pleased that we can include this format as part of the NEXT MEDIA RADIO GROUP."
AllAccess.com goes on to quote BJ Kinard, as saying,
First and foremost, if you like Alternative music in MYRTLE BEACH, you listen to KZQ. We already have those listeners. Our morning show had been under performing the radio station for a good while. They talked a lot of sports already, were 100% male oriented and didn’t have any music during the show. MIKE & MIKE give us the chance to try and keep some of our previous morning show listeners and capture MIKE & MIKE’s audience that’s been hoping for their return to the market."
Hop on over to AllAccess.com for their full write-up.