Months after Myrtle Beach Hotels owner David Hucks complained to competitor Brittain Resort Management about the unauthorized use of his company’s trademarked name, the Myrtle Beach Area Chamber of Commerce filed a petition with the federal government to have Hucks’ trademark canceled.

Hucks – whose resort marketing group Myrtle Beach Hotels LLC was founded in 2009 and incorporated in 2012 – sent a cease-and-desist letter to Brittain Resort Management last fall after learning that company’s call center was using the Myrtle Beach Hotels name when answering telephone inquiries from vacationers.