The Obama administration is moving to phase out junk food advertising on football scoreboards and elsewhere on school grounds - part of a broad effort to combat child obesity and create what Michelle Obama calls "a new norm" for today's schoolchildren and future generations.

According to a report from the Associated Press, the promotion of sugary drinks and junk foods around campuses during the school day would be phased out under the Agriculture Department rules, which are intended to ensure that marketing is brought in line with health standards that already apply to food served by public schools.