Flickr user somethingstartedcrazy

It's no surprise that the annual Beaufort Water Festival is very good for business, but WTOC 11 did a periodic checkup to confirm, and, yes, year-round downtown merchants and restaurants are loving it.

In part:

"It has given us a huge boost. I would say our business has at least doubled," said Tricia Fripp, Barefoot Bubba's.

Read or watch the station's report over here.