South Carolina's new pitch to tourists: 'South Carolina is Made for Vacation'

Image by Flickr user DBFrandsen

The South Carolina Department of Parks, Recreation and Tourism is beefing up their advertising presence in markets East of the Mississippi with a brand new campaign that focuses on the fact that 'South Carolina is Made For Vacation.'

The new campaign will be seen in television, magazine online advertising and even in upscale malls in three markets. A specialized golf spot will also be shown on the Golf Channel and print version will appear in numerous national golf publications.

The Charleston Regional Business Journal has the story.

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