Cupcake helps raise awareness and money for the WINGS program

Local Charleston Business Partners with Non-Profit to Raise Funds and Spread the Word

In the season of giving, one local business and nonprofit teamed together to use their resources to promote good.  WINGS for Kids, a nonprofit developing social and emotional intelligence in children, partnered with Cupcake during the month of November to spread cheer to WINGS kids and raise awareness for the nonprofit.

Cupcake sold special blue cotton candy cupcakes, dedicated to the nonprofit, in their downtown and Mount Pleasant locations. One dollar from every cupcake sold was donated to the program.

“Through the success of my business I have been given a voice and feel it is my duty to use that voice for something good,” said Kristin Cobb, founder of Cupcake.  “When I learned about what WINGS was doing for kids, it was a no brainer for Cupcake to get involved. I am honored to be a partner with WINGS and believe this program will positively affect everyone it touches.”

One group from each of the four WINGS elementary schools had the opportunity to have a party at Cupcake’s Mount Pleasant location the week of November 14th.  Leading up to the parties, students earned “sweet stamps” for good behavior and living up to the WINGS for Kids creed.  Cupcake staff taught the four winning groups how to make the WINGS for Kids blue cupcake.

“It was amazing to watch the kids’ faces light up as they learned to make the cupcakes,” said Bridget Laird, CEO of WINGS for Kids. “It almost brought tears to my eyes. They were so happy and excited!”

All WINGS kids were rewarded on Friday, November 18th for striving to live the WINGS Creed, when the Cupcake van traveled to the four elementary schools to give out mini-cupcakes. 

Want to join the movement? Cupcake and WINGS are challenging their Facebook followers over the next several months to support WINGS for Kids.  Their collective goal is to have 5,000 fans contribute $2 each. All proceeds will help continue to teach kids social and emotional intelligence in an afterschool setting. Please visit to donate. 

“I hope to help WINGS soar to new heights,” said Cobb.

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