10:25 am on Thursday August 12, 2010
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Corona Light Sets Sights on a Younger Party Crowd
LIGHT beer commercials usually focus on men, who are its biggest consumers, with machismo, humor and outright goofiness. Corona Light is going after a different group with a campaign for socially active men and women in their 20s.
The new Corona Light television spot was filmed with 40 men and women in Tayrona Nature Park in Colombia.