Two women set $75,000 fundraising goal to feed 15,000 residents this Thanksgiving

The Charleston Basket Brigade has raised a total of $63,990 and fed more than 12,000 local residents in need on Thanksgiving since 2008.

The Charleston Basket Brigade is aiming to feed 15,000 Charleston residents in need this Thanksgiving with its fourth annual Charleston Basket event on Tuesday, November 22, 2011 at the North Charleston Coliseum (Exhibit Hall C) beginning at 7 a.m. In the past three years, the Charleston Basket Brigade has raised a total of $63,990 and fed more than 12,000 local residents in need. This year, the charity has partnered with Carolina One Real Estate, Piggly Wiggly, Communities In Schools and Momentum Marketing to raise $75,000 through the efforts of hundreds of local volunteers and concerned citizens.

Close friends Pam Hartley and Michelle Scarafile began The Charleston Basket Brigade in 2008 with a commitment to bring the community together to provide Thanksgiving meals for families in need in Charleston. “It’s unbelievable how many children go to bed hungry right here in our community,” said Hartley. “Over the past three years, we’ve heard countless stories from our meal recipients and partners that if it weren’t for our efforts, these families would not have been able to serve a hot Thanksgiving meal,” added Scarafile.

Carolina One staffers, agents and event volunteers raise money, assemble the meals at pre-set staging areas and deliver meals to the families. Communities In Schools, a non-profit dropout prevention organization with 27 counselors in 18 schools throughout Charleston and Berkeley County, locates the families that will receive meals based on need and maps out directions for delivery. Piggly Wiggly provides discounts on food, boxes, and delivers food to the preset staging area for assembly and delivery. Momentum Marketing (Hartley’s company) provides public relations, marketing, fundraising and event coordination assistance.  

This year, the North Charleston Coliseum (with the support of the Mayor’s office) is donating 25,000 sq. ft. of space to serve as a central staging area for assembly and delivery on November 22. Sixteen prominent local businesses will be collecting “Change for Change” at their cash registers October 10 through November 11. Several fundraisers are also pending to benefit the group.

“It only takes $30 to feed a family of 4-6 at Thanksgiving, and every single penny we collect goes toward buying food,” said Scarafile. Hartley interjected, “And this year, we’ve got such a diverse fundraising structure to enable anyone in this community to contribute in one way or another.”

The meal includes a 10-12 lb. turkey, stuffing, potatoes, gravy, corn, green beans, sweet potatoes with marshmallows, cranberry sauce, a pumpkin pie, fresh rolls and butter. Each family receives an anonymous letter inside the basket that reads “This comes to you from someone who cares about you. All we ask is that you take care of yourself well enough to be able to do this for someone else one day.”

Each assembled meal costs $30.00. Individual and corporate donations can be made online at All major credit cards are accepted and 100 percent of the donations go toward buying food. Donations and volunteers are needed. For more information, visit

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