Family business endeavors don’t always fare well in the end, but father and son business partners Craig and Don Randall of Surfside Beach, S.C. seemed to have found the right recipe for success.
After launching a successful business in the scrap gold market in 2008 and later a gold mining operation in Guyana, South America in 2011, the Randalls applied their business know-how to an entirely different industry—the non-medical in-home senior care business. The father-son duo opened their latest business, FirstLight HomeCare on March 1 in Surfside Beach, serving Horry and Georgetown Counties in South Carolina.
Creating a new standard in non-medical home care in eastern South Carolina, the Randalls are providing the highest quality care by hiring only the best and most qualified caregivers to join their team. With the business still in its early stages, they’re currently focusing on spreading the word about FirstLight by networking locally within the community and increasing their marketing efforts. Realizing the vast need for non-medical care services in the eastern region of the state, the partners have signed an agreement to open five FirstLight territories over the next two years. Those territories will serve Myrtle Beach, Charleston, and Hilton Head in South Carolina as well as Savannah, Ga. and The Villages, a senior community in Florida.
Jumping from the gold business to the senior care industry may seem like an unconventional business move, but for the Randalls it made perfect sense. In addition to the growth potential of the industry (the U.S. senior population is expected to grow to nearly 72 million by 2025, according to the Dept. of Health and Human Services and the State Dept.),the Randalls were also driven to open a senior care business because of a personal experience finding quality care for Don’s elderly mother recently.
“We know firsthand the importance of being able to have access to a trustworthy and reliable caregiver to trust with a loved one’s care because we’ve been there ourselves,” Craig said. “So far the community response to us has been swift and immediate with an overflow of applications coming in from qualified caregivers, as well as an immense showing of support and interest in our services among the community.”
When selecting a company to join, the Randalls chose FirstLight because they were impressed with the strong corporate support system and the many positive discussions they had with numerous FirstLight franchise owners. Although there were other home care companies in the area, the Randalls discovered FirstLight was different in that the business model combines the best practices in the industry to offer top-notch unbeatable care that others cannot match. FirstLight HomeCare’s business model is ahead of the curve in that it holds itself up to the highest standards of in-home care in the industry.
FirstLight HomeCare creates a new standard in non-medical, in-home care customized for seniors, new mothers and those recovering from illness, injury or surgery. The demand for high-quality in-home care is at an all-time high, with more than 12 percent of Americans over 65 and wanting to remain independent for as long as possible. FirstLight HomeCare combines best practices of a dynamic senior leadership team with more than 75 years of collective senior care experience and innovative approaches to make this franchise an emerging market leader in a fast-growing industry. FirstLight HomeCare franchises have exclusive access to Foundation First, the best-in-class franchise support system bringing together 24 franchise essentials, unmatched in the industry. Prime territories are going quickly, for more information please visit www.firstlightfranchise.com