Think Your School Has Spirit?

High Schools across Charleston compete in the 2011 Sertoma Football Championship sponsored by Rick Hendrick Automotive Group and Charleston Drive.

Hendrick Auto Group Charleston has launched a collaborative effort to promote community stewardship, beginning with a safe driving pledge and sponsorship of the 2011 Sertoma Football Classic’s School Spirit Award.

Working together, general managers and employees of each Hendrick Charleston dealership plan to drive stewardship programs year-round that benefit the entire Lowcountry region of South Carolina. The effort is based and may be followed on Facebook.com/CharlestonDrive.

The group has launched its program with sponsorship of the 2011 Sertoma Football Classic School Spirit Award. To earn points toward winning the award, fans and students “Vote” for their school by clicking “Like” on Facebook.com/CharlestonDrive.

The Charleston Drive “Like” also makes a pledge to practice safe driving habits: obey speed limits, don’t drink and drive and don’t text and drive.

In the first two weeks of the initiative, nearly 500 pledges and votes have been cast. Votes and pledges are open to everyone.

“We hope to take community stewardship to a whole new level in our hometowns of the Lowcountry,” said Brad Davis, Executive General Manager of Rick Hendrick Imports. “Sponsorship is important, certainly, but we want to also engage, educate and create enthusiasm for local causes by asking citizens to join with us to support our community.”

Davis points out that the nine Hendrick Charleston auto dealerships consist of local leadership and hundreds of local employees who are helping to launch the group’s efforts.

The public is encouraged to visit Facebook.com/CharlestonDrive to follow Hendrick Charleston programs year-round.

 About Hendrick Auto Group Charleston 

Hendrick Auto Group Charleston represents all nine automotive dealerships in the Charleston, S.C. region affiliated with Rick Hendrick Auto, one of the nation’s leading auto dealership brands.

 Participating auto dealerships include:

With teamwork and collaboration, general managers and employees of each Hendrick Charleston dealership work to drive community stewardship programs that benefit the entire Lowcountry region of South Carolina. The group sponsors and promotes several stewardship projects throughout the year with a focus on engaging citizens to participate in each initiative to help give back to the greater community.

 The public is encouraged to participate and may follow the group’s activities through Facebook.com/CharlestonDrive.

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