It has been a while since I've done a true book review, but I could not help myself. The Ultimate Sales Machine by late, great Chet Holmes had me gripped from the title alone.

I don't usually read accolades or the fluff on the covers, only a summary if one is provided. This had a 1 paragraph sentence that I knew would speak to me. The book is (obviously) about sales, but it incorporates so many marketing tactics that I wouldn't have been let down if it was called a "The Ultimate Marketing Machine" either.

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