Coast RTA begins analyzing route efficiency, customer satisfaction

Coast RTA kicked off a corridor study Tuesday with a transit task force that will examine the efficiency, accuracy and customer satisfaction of its 10 routes.

The study is a requirement of the funding agreement Coast RTA has with Horry County, its largest local funding source. County Council outlined guidelines it wants the transit to meet in order to receive its $1.05 million annual payment.

Coast RTA is working with TransPro Consulting to administer the corridor study, which will look at whether Coast’s routes are in the right places, whether the buses are being sent at the right times of the day and how satisfied their customers are.

Ryan Gallivan, senior consultant with TransPro, said at Tuesday’s transit task force meeting that the strategy to assess the routes is implementing a corridor study.