Grand Strand tourism industry hopes to cash in on Northeast storm

Myrtle Beach's tourism industry plans to cash in on the rough winter everyone up north is experiencing by marketing to all those cities bearing the brunt of these arctic blasts.

The Myrtle Beach Area Chamber of Commerce is investing between $3.5 and $4.2 million on their winter/spring ad campaign, advertising in 20 northern markets all in a hope to help local businesses.

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