Lady Antebellum, Eric Church, Big & Rich and Colt Ford are some of the headlining acts for the inaugural Carolina Country Music Fest at the former Pavilion site in June.

Full House Productions, promoters of the event, announced the lineup of 35 loca, regional and national artists Thursday afternoon at the 11-acre site where they expect upwards of 15,000 people per night to flock June 5-7 to enjoy country music.

“Around the country, music festivals have been on the rise,” said Bob Durkin, president of Full House. “The popularity has been through the roof. You’ve seen it in the Midwest, the Northeast, the West Coast, and I think what we noticed was a real gap in the southeast...

“The Carolinas, we feel, is the heart of country music and the fact that you’d have to go 8 hours or 10 hours to go to a country music festival, we thought there was a real void here... We realized after seeing the beautiful setting down here in Myrtle Beach, the people of Myrtle Beach, the reputation of Myrtle Beach and the city itself, the mayor and all the support we get, that this is the perfect site for the country music festival in the Carolinas.”