Redevelopment group looks at ways to brand the Myrtle Beach Boardwalk

The Downtown Redevelopment Corporation has plans in the works to brand the Myrtle Beach Boardwalk.

"There's been a lot of discussion about what it is. Branding or rebranding, and it's not rebranding," said Committee Chair Michael Guthrie. "The question is: What exactly is the boardwalk?"

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