We try to keep tabs on what's going on with the F-35 program not just locally but also nationwide.

With that, it's worth noting that the F-35 team of Lockheed Martin, BAE Systems and Pratt & Whitney has launched a new website that not only explains the importance of the F-35 program but also calls on active public support.

While the marketing campaign seems pretty status quo for an initiative so large, expensive and so caught up in political wrangling, WIRED.com takes a shot at the spin for trying to resonate with the 'hipsters.'

While we don't completely agree with that take, we do think the F-35 music video (check it out below) is a bit over the top.