Image by Flickr user Hot Rod Homepage USC: No doubt thrilled.

A couple years back, the University of South Carolina got a pretty firm "no" that the University of South Carolina had more privilege to use the "SC" mark. And now South Carolina has been told that California also gets the "USC" mark.

South Carolina has left open the option of an appeal to the Supreme Court.

NBC Los Angeles has the story about the decision.

Meanwhile, Gene Sapakoff has a light-hearted reaction to the news and the "goofy little chicken" remark, suggesting that the score should be settled on the field.