NORTH CHARLESTON, SC—Business leaders and professionals will come together for the Charleston Regional Development Alliance’s Annual Luncheon on Wednesday, November 7. Peter Sheahan, founder and CEO of ChangeLabs and international best-selling author of six books, including Generation Y, will be the featured speaker. He is recognized for his work on large-scale behavioral change projects and business trends and will discuss leveraging Charleston’s competitive advantages.

Sheahan will challenge area leaders to best their global competition through innovative strategies designed to transform our region into a magnet for business and talent.

The Annual Luncheon will take place at The College Center at The Complex for Economic Development at Trident Technical College. Doors open at 11:30 a.m. and the event concludes at 1:30 p.m. Tickets are $50 for CRDA investors, $75 for non-investors and can be purchased at http://www.crda.org/annualluncheon/.

Headquartered in Sydney, Australia, Sheahan founded ChangeLabs in 2007 to partner with leading brands to create innovative change programs that transform communities, build brand equity and create sustainable competitive advantage. Sheahan has worked for clients such as Google, Apple, IBM, Goldman Sachs, Harley Davidson, Coca-Cola and GlaxoSmithKline. Sheahan’s other books include FL!P and most recently, Making it Happen.

For more information, contact the Charleston Regional Development Alliance at http://www.crda.org/annualluncheon or by calling 843-767-9300.