Image by YouTube user "MrPkzip" The video with shouts of "USA, USA" that added fuel to the fire.

Update: The alcohol ban is sticking for now, and police are doubting AMP's story.

Following outrage over a rowdy beach party at Folly that lead to the arrest of seven and the injuring of several police officers at a non-permitted July Fourth party, the City of Folly Beach has issued an emergency ban of alcohol on the beach.

The "emergency" ban was approved at Tuesday night's council hearing and will last 60 days — that's through Labor Day — while the city debates on if more regulation or a permanent ban is the best option.

NBC News 2has a solid report, writing in part:

"I've been on folly with a beer can in my hand too and I enjoyed the devil out of it," former Mayor Bob Linville said. "When we sat there council members used to have the idea if we ban liquor we'll kill Folly Beach, excuse me Folly Beach died three years ago." 

Get that station's report here.

Two officers are still on leave from work following their injuries at the July Fourth incident.

Meanwhile the much-criticized event organizers AMP (After Midnight Parties) and Good Ole Boys have publicly responded, saying that they behaved responsibly and that the poor behavior by some individuals was done by unaffiliated beach goers.

After Midnight Parties writes, in part:

Some of you have expressed a concern for the recent ordinance at Folly Beach. We are on the same page that alcohol should be continued to be allowed on Folly Beach. If you have any comments on this, you should direct them to your local government official, or be present at the meeting in November.

We did not provide for or arrange any sort of transportation for the people coming to Folly Beach. Everyone that was there organized and provided their own means of transportation. We spoke with several police officers throughout the day and they thanked several people in our group, including myself, for cleaning up our trash and carrying it to 10th street trash cans at the end of the day.

Further, we were only 2 of at least 30 tents near 10th street. There is a "party" at that location every year and we were told to put our tents there since that is typically where everyone has gone in the past. We wanted the most exposure for our brands; therefore wanted to put our tents where people would see them. Our promotions did not make the location any crazier than in years past.

Reports state that 7 people were arrested that day but no one in our group knows any of the guys arrested. The fight that broke out that led to the injury of officers was at least 200-300 feet away from our tent and was closer to several other tents than ours. Also, our music was turned off before the start of that incident; however, several other tents provided music that added to the "party" on 10th street.

Back in April another video made the rounds of a man being arrested on the beach for alleged unruly behavior.