Though the idea of Chinese airline companies flying directly into Myrtle Beach International Airport is far-fetched for most, the Myrtle Beach Area Chamber of Commerce says it’s working on making the Grand Strand a stop on the itinerary of Chinese visitors.

The presentation came the same day as President Barack Obama’s administration announced it would extend the visa validity period for Chinese travelers to the U.S. from one year to 10 years.

For the Grand Strand to capitalize on the buying power of the Chinese tourist or investor, it needs to market itself as a second-tier destination, which is what one chamber official says it is doing.